Value Added Marketing

Value Added Marketing
Schaffen eines für den Kunden nachvollziehbaren und akzeptierten Mehrwerts, der über die originären Produkteigenschaften hinausgeht, um bei homogenen Konkurrenzangeboten einen Wettbewerbsvorteil zu erreichen. Als wichtigstes Instrument dazu dient der  Value Added Service.

Lexikon der Economics. 2013.

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